The electoral broadcast did impress me, straight to the point.
"Bust open the monopoly" - nice! Along with many others, but that one does stick in my head. As long as this is substance and not just words, he's impressing me more and more.
What I need to see to fully convince me is Cameron in power; the policy is going the right way, but I need action to back up the words - and it's pretty simple, if he doesn't live up to it, I won't vote for him again in 2014 (ish).