The real question facing Britain is not how to nudge people but how to give them power over their own lives. The need for collective action is clearMake your mind up, power over their lives i.e. less government or collective action i.e. more government (and less power over their own lives).
Labour just don't have a clue.
12, nearly 13 years of more government, it's failed, it's clearly caused problems, and they want to expand government further.
Because that's logical.